I started with strategic planning. Then I co-founded an award-winning youth market research company and ran a full-service ad agency. Now I’m a free agent with huge experience in all parts of planning, agency management, and marketing. I write and consult, run focus groups and workshops, conduct and analyse research and create brand plans. I’ve worked with big brands and tiny companies, governments and not-for-profit. I focus on modern consumers, the youth market, and new media.

I was involved in this award-winning campaign.

I’ve worked on this iconic brand, and also its competition.